Giorgetti and the theme of outdoor life

Last September Giorgetti presented the new collections and iconic designs at their Atelier in Via Serbelloni and at the Store in Via Durini. With a new look, the Atelier hosted the new collections in an evocative architectural and living dimension to send a message of positivity and restart for Italian design and the city of Milan.

The 500-metre space was revealed behind the door of a flat that led all visitors directly into a pleasant Milanese-international atmosphere.

The spaces, one after the other, revealed Giorgetti’s ability to stage true complete environments: the kitchen with dining for the family, the living room, dining for guests with a second living room, the office and sleeping area with dressing room, and the outdoor area.

The second Milanese space is located in an elegant early 20th century building, a stone’s throw from the prestigious Palazzo Durini, and is the renovated Store, organised on two levels that perfectly express the philosophy of the Giorgetti spaces and lifestyle.

The Store’s spaces unfolded in a perfect aesthetic balance that reveals a scenario rich in details, in which the furnishing elements create comfortable, soft and elegant atmospheres.

In both spaces, M2Atelier presented the Ensō table, made of wood and available with an elliptical or round top defined by walnut, mahogany, or leather inserts; with the Tie seats whose monolithic presence captures the attention for their details and for the seductive slit on the back that recalls some haute couture creations.

Another protagonist was certainly the new Vesper sofa designed by Roberto Lazzeroni. “It’s a concept, a system. It’s an organic sofa that moves in a certain way within the space, transforming it according to needs”, said the designer. Vesper was presented in combination with Elsa armchairs by M2Atelier.

Among the novelties 2021, Giorgetti presented the Houdini cabinet by Roberto Lazzeroni, Shirley bench and mirror by Carlo Colombo, Uyuni mirror and Clamp coffee tables by M2Atelier, Summa and Otto poufs by Giancarlo Bosio and Centro Ricerche Giorgetti.

The theme of outdoor life is increasingly important in the Giorgetti lifestyle and this year the company has interpreted it with a design by Carlo Colombo, whose great stylistic strength blurs the boundary between indoor and outdoor.

Aldìa, in fact, is a complete system of furnishings that can be used both indoors and outdoors. Armchairs, modular sofas, poufs and coffee tables are designed to define the space with elegance and give the dream of a small paradise.

Giorgetti took also part in the Supersalone with a conceptual installation consisting in a technical reflecting wall which displayed a maxi version of the Giorgetti logo, conceived on the occasion of the celebration of its 120th anniversary as a spirographic intersection of circles and tangents from which the soft and rigorous lines of the company’s projects originate.

All this represents the backdrop to an installation that mixes the physical experience typical of design objects and the emotional involvement of multimedia language.