[dropcap]K[/dropcap]artell strengthens its position in the business of contract supplies, where the brand’s vast product offering has already been appreciated by designers and professionals for some time now. The company is committed to consolidating this strategic asset by implementing an on-going and specifically targeted dialogue with the contract industry, offering tailor-made solutions to effectively meet the needs of this particular market.
“Kartell offers its services as a design partner in various ambits, from hospitality to corporate projects – explains Lorenza Luti, Kartell marketing and retail director. We want to address this world of exciting new challenges and our business card is the unique and multifaceted Kartell lifestyle. Our products do not merely follow passing trends but rather are endowed with their own particular spirit which, quite amazingly, reveals another unexpected nuance with each new project. This play of contaminations is particularly stimulating in the world of contract supplies, where we are working side by side with some large groups and international architects and designers”.
A stand-out industrial manufacturing expertise enables Kartell to provide “made to measure” solutions for large-scale projects involving significant volumes, without detracting in any way from product design and quality, and above all with rapid delivery times to meet the client’s requirements. This represents an important added value for contract supplies, while also offering great flexibility, short lead times and the possibility to renew and customize.
Kartell intends to capitalize its experience in this market segment, one which has already shown its appreciation for the most iconic products, particularly when used in furnishing projects for stores and prestigious hotels and restaurants, where Kartell lighting, tableware and furnishings really come into their own.
Recently, Kartell products were chosen in Turin for the outdoor areas of chef Antonino Cannavacciuolo’s bistro and in Milan for the interiors of the Hotel Bianca Maria and the dehors of the Sant’Ambroeus café and cake shop, featuring Philippe Starck’s chairs produced with a dark eco-leather fabric created specifically for this project. The Anteo Palazzo del Cinema has also been given a new look à la Kartell: the brand’s products adorn the Osteria del Cinema, the tavern and the outdoor area.