Cover photo: Azimut 66
[dropcap]A[/dropcap]fter +7% growth last year on the US market, promising signs are being received from the MEA (+12%), Asia Pacific (+18%) and European (+25%) markets too. The best performance was reported in Brazil, with growth of +28% and the consolidation of Azimut Yachts’ position of undisputed leadership, driven by the far-sighted strategy of creating an international hub for the American continent.
The excellent results delivered by Azimut Yachts were driven both by large yachts (over 80’), which reported +27% value growth, and smaller boats (<45’), which recorded an increase of +18% by value.
Double-digit growth at global level is the result both of a carefully thought out commercial strategy, based on direct market presence in partnership with leading local operators, and also of constant research and development work, which is essential for the brand to be seen as a driver of innovation (the Group is planning R&D investments totalling €100m in the three-year period 2016-2019).
In 2017, the brand will stun the market with the launch of six new yachts, joining the 26 models currently in production to create a range comprising a remarkable 32 different boats.