Home / Lifestyle and Luxury Events / SALONE DEL MOBILE 2017, April 4/9 (Milano)

SALONE DEL MOBILE 2017, April 4/9 (Milano)

Salone del Mobile.Milano 2017: 56th edition edition edition

An international sectoral benchmark, the Salone del Mobile.Milano is currently finessing the upcoming edition, which boasts a new format for the classic section and two events providing unprecedented visualisations of contemporary design and the workspace. The Salone’s close partnership with Milan is key, making the city and the event the capital of design.

SALONE DEL MOBILE MILANO (4)

With just under 60 days to go until the opening of its 56th edition, the Salone del Mobile.Milano is the sector’s acknowledged showcase for excellence and quality and the international appointment for those who work in it. It also attracts more than 300,000 visitors from over 165 different countries with its comprehensive and extensive range of goods – from furnishings to lighting to the workspace – and is covered by more than 5,000 journalists worldwide.

SALONE DEL MOBILE MILANO (3)

5 exhibitions

The Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite, will run concurrently at the Fiera Milano Rho from Tuesday 4th to Sunday 9th April, open to professionals every day from 9.30 to 6.30, and to the public on the Saturday and Sunday.

SALONE DEL MOBILE MILANO (2)

“The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% international vocation 67% of the high profile foreign professional high profile foreign professional high profile foreign professionalswith solid buying power at the last edition solid buying power”, said Salonedel Mobile.Milano president Roberto Snaidero.

SALONE DEL MOBILE MILANO (1)

Data processed by the Federlegno Arredo Eventi Study Centre show that exports during the first ten months of 2016 confirmed the Salone as a powerful driver for the growth of Italian furnishing and lighting companies. Foreign Italian furnishing and lighting companies sales rose above 11 billion euros between January and October last year, with signs of significant growth in France (+5.3%), the United States (+8.1%) and China (+18.4%) in particular.

SALONE DEL MOBILE MILANO (5)

“ICE – Italian Trade Agency has been working very closely with FederlegnoArredo for years to support the prestigious Salone del Mobile and the excellent products it showcases”, said Giovanni Sacchi, Director of the Made in Italy Export Promotion Department of ICE – Italian Trade Agency. “We’ve run an extensive on and off line communication campaign in the leading foreign sectoral newspapers in the run-up to the Salone over the last few months, while numerous promotional meetings have been scheduled during the year, involving China, the US, Russia and Iran, which are our priority export markets.”
The Salone del Mobile is reprising its role as a major resource for the Italian system, thanks to its ability to attract professionals, visitors, designers, buyers and journalists to Milan from all over the world, a strength that has helped Milan become the capital of furnishing and design, as has its with its powerful bond with the city and its institutions. The Italian communication campaign slogan Be the First to see the Latest is further affirmation of the Salone’s role.
Alongside the purely commercial exhibitions, the fair will feature two events, at the fairgrounds, tying in with the two biennial themes, light and the workplace. The first, DeLightFuL, a portmanteau for Design, Light, Future, Living, is curated by Ciarmoli Queda Studio, which produced Before Design: Classic for the last edition of the Salone del Mobile.Milano, and will feature a short fantasy film d’auteur by multi-award winning director Matteo Garrone.
The second event, A Joyful Sense at Work, curated by Cristiana Cutrona, is a visualisation of the evolving workplace scenario of the future, using innovative content to recast the theory of office product and workplace design with four installations, each representative of the cultural characteristics of the international architects’ areas of provenance. America, Asia and Europe will be produced by Primo Orpilla and Verda Alexander/Studio O+A (United States), Arash Ahmadi/Ahmadi Studio (Iran), Ben van Berkel/UNStudio and Jeff Povlo/SCAPE (Holland) and Alfonso Femia and Gianluca Peluffo/Studio 5+1AA (Italy).

Leave a Reply