THE MILAN’S EXCLUSIVE DATE WITH THE WORLD OF LUXURY AND FINE WINES. FROM 5 TO 11 OCTOBER.
Once again, “La Vendemmia”, where luxury Brands encounter the most prestigious names in the national and international wine industry, will take place in Milan from 5 to 11 October 2015.
Associazione MonteNapoleone ha confirmed the dates for the 2015 La Vendemmia, now in its sixth year, in partnership with the most prestigious international wineries and the Comitato Grandi Cru d’Italia, and with the patronage of the Lombardy Region, Milan Municipality and Unione ConfCommercio Milan.
The streets of the fashion district – Via MonteNapoleone, Via Verri, Via Sant’Andrea – and from this year also Via Santo Spirito and Via Borgospesso – will play host to the best sommeliers and the most renowned national and international wineries.
From Thursday 8 October to Sunday 11 October, visitors can enjoy dedicated shopping experiences, tastings, special winery openings (on request), an exciting white truffle hunt and other exclusive services for holders of the La Vendemmia VIP Pass.
In an exceptional setting at the very heart of the fashion world, Associazione MonteNapoleone has put together an event to spotlight what has always been one of Italy’s excellences, the art of winemaking, and confirm the district’s role as an international showcase and icon of glamour, fashion and Italian lifestyle.
This year too, an auction of fine wines offered by Comitato Grandi Cru d’Italia members and auctioned by Christie’s will be held at Palazzo Bovara on Thursday 8 October at 6.15pm. The proceeds will go to Associazione Dynamo Camp Onlus, which hosts seriously ill children at its Dynamo Camp, the only recreational therapy structure in Italy. The initiative will enable collectors and investors to purchase a selection of world-renowned labels. The lots will be on display from the morning at the same location.
The opening evening for La Vendemmia is scheduled for Thursday, 8 October at 7.30pm, when the Boutiques of the fashion district will open their doors to welcome their specially invited guests, top sommeliers and leading wineries.
New for 2015 is Focus on featuring Women and Wine to be held on Friday 9 October at Palazzo Bovara.
The event will consist of a conversation about winemaking excellence with the women who represent Italian wine around the world. During the encounter, the industry’s leading women will recount their roots, passions and future plans.
More of Milan’s 5 Star Luxury Hotels than ever will be participating, and for the week of “La Vendemmia” will offer their guests exclusive packages; indeed, only by staying in these hotels is the VIP Pass to access the planned events guaranteed. Many of the hotels’ restaurants are also participating in the special menus initiative, thus creating synergy with the event.
For the entire week, from 5 to 11 October, some of Milan’s most exclusive restaurants, will take part by offering “La Vendemmia” tasting menus at a special price.
These partnerships form part of Associazione Montenapoleone’s more general activities, the aim of which is to enhance and promote the image of Milan and its fashion district around the world.
La Vendemmia is a prime example of how the cultural and commercial aspects of the players involved combine to demonstrate the link between excellence in Made in Italy luxury and wine for a selected Italian and international public.
A further invaluable partnership is that with the Alba International White Truffle Fair. During the event in Milan, the Fair will offer holders of La Vendemmia VIP Pass the opportunity to take part in a “white gold” hunt in a UNESCO world heritage site.